AgileKit : Meet The Brand

Welcome to AgileKit – an interconnected framework of Agile tools designed by agile coaches, scrum masters, and product owners to support Agile teams in product planning and construction.

AgileKit is an internal project we’ve been developing over the past 2 months. While developing core concepts for the applications as a whole, we started to notice the same ideas pop up:

  • Simple
  • Easy
  • Functional

When it came time to Brand, we took these same concepts into account.

First, we started with the color: “blue.” Yes, we understand the cliché of the color blue and tech. However, blue is the favorite color of most, if not all people.

“It’s nature’s color for water and sky but is rarely found in fruits and vegetables. Today, blue is embraced as the color of heaven and authority, denim jeans and corporate logos. [However, blue] has more complex and contradictory meanings than any other color. These can be easily explained by pinpointing by the specific shade of blue. Most blues convey a sense of trust, loyalty, cleanliness, and understanding.”

After searching through what seemed like a never-ending wasteland of blue’s, we finally found – the one. #296BFF embodies what we hope to convey about AgileKit: constant inspiration, serenity, and dependability.

Once the color was decided, next came the last and arguably most challenging aspect, construction of the mark itself.

AgileKit Logo Development

We went through a handful of ideas before the final mark really started to take shape.

First, we started with curly brackets and an icon of sorts inside. Then, we tried various versions of combining ‘ak’ into useful shapes – that went into a steep free fall ending with the genuine realization that it just wasn’t going to work. But that’s ok – We went back to the drawing board and decided a more stylized, and fluid shape was going to fit the AgileKit brand best.

Probably couldn’t explain just how the concept came about, it was more of a vague idea, out there in the ether. However, It started with this illustration of a sprint cycle.

Typical Sprint Cycle

 

And so it began.

AgileKit Brand - Designing the Mark 1

AgileKit Brand - Designing the Mark 2

The original idea was to have swooping lines to indicate direction. After several revisions, we noticed the mark moving further and further away from the core idea and beginning to get too messily detailed. Therefore, we decided to take several steps back and add more curves, instead of sharp lines – and thus, the final mark was created.

 

AgileKit: The Mark

AgileKit: The Mark Wireframe

The mark’s interpretation is up to the viewer, it could be a water drop, a planet, a blob, a blob with another blob, or our personal favorite – a very stylized version of a sprint cycle. Our hope is, regardless of what you actually see, you know it’s the simple, easy, and dependable software of AgileKit.

credits: https://www.colormatters.com/the-meanings-of-colors/blue

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